Kono Manga Ga Sugoi! WEB Interview With maruino And Asari Endou

Mahou Shoujo Ikusei Keikaku Kono Manga Ga Sugoi WEB

Long time no see, fellows! You think I’ve just been magi-fooling around lately? Nope, I’ve been MAGI-COOLING to the max which is why I’ve got another interview translation for you! How magi-nice is that!?

This is a relatively short interview with maruino and Asari Endou on the Kono Manga Ga Sugoi! WEB platform in honor of the there published manga Mahou Shoujo Ikusei Keikaku F2P plus the (at the time) upcoming Mahou Shoujo Ikusei Keikaku TV anime. I figured I might as well translate this on the side and throw you a bone. It doesn’t answer the question of how this official poster up there with Swim Swim, Snow White and Ripple being BEST FRIENDS FOREVER™ came to be but it’s pretty interesting regardless. Still, I really would have liked to know.

Anyway, without further ado, I present you the interview.

Everyone Is A Protagonist! The Secret Story Behind These Unique Characters And Two People’s Fixations!


Interviewer: Just how do these magical girls that make an appearance in this work come to exist? Do you think about the story you want to write first or do you first think about establishing the characters and the story comes thereafter?
Asari Endou: It works around both ways. There are characters born from the convenience of having them around at certain plot points, but there are also times when I think of magical girls first and based on them, come up with twists. What’s the most important part however is that each magical girl individually must possess appeal and I have to create existences well fit to become protagonists of their own.

Interviewer: Do you first decide on appearance? Or on personality?
Asari Endou: Both work. There are also times when I settle on the magical power first.

Interviewer: When you think of these, is there anything you become fixated on? Like, a fixation specific to this series’ magical girls?
Asari Endou: There is no such thing. On the contrary, I am conscious of how I write with no particular fixation and then the framework broadens. Different variations, different motives, different kinds of magic… just like that, the scale grows more and more, I pay attention to that.

Interviewer: maruino-sensei, when you pay close attention to designing the various magical girls that appear in this work, could you please tell us about any particular points you focus on or maybe a set of rules you abide by?
maruino: In my case too, it’s first and foremost about getting every single one of them to be cover-worthy, with my train of thought being that the design should be good no matter who gets to be on the cover in the end. Afterwards, I take care that in times of battle, there is enough impact in the appeal. Thereafter, I make it so all of that is reflected when I draw the SD models.

Mahou Shoujo Ikusei Keikaku Calendar Christmas Pechka Lapis Lazuline

Interviewer: Are you also conscious of moments when the characters are featured three-dimensionally?
maruino: Yes, that is an absolute must.

Interviewer: Isn’t that rare however? From an illustrators’ perspective, if I had to say, rather than being consistent in all angles the characters are portrayed at, I’ve always had the impression that making them flourish on a flat surface would be preferable.
maruino: For a magical girl to be in motion and not be cute to look at is a no-go, that’s the approach I had in my mind. In this work, that might be even more so the case.

Interviewer: There are fancy types but also those ones such as a ninja and individual motives when it comes to characters. So the gist is essentially to have one type of magical girl per character, isn’t it? Isn’t portraying such variation quite stressful?
maruino: On the contrary, since there are no shackles, even if I draw characters with slightly more outlandish designs, they’ll get accepted based on the reasoning of “So that kind of magical girl exists too”, so it’s not a bother at all. Or rather, I can fully put myself out there. (laughs)

Interviewer: Are there any characters that have come forth from maruino-sensei’s ideas?
Asari Endou: There were some characters where I left the designing process mostly to her. I asked maruino-san to do the design for Mahou Shoujo Ikusei Keikaku Restart’s Lapis Lazuline. To begin with, I frequently have a rough idea of what kind of design I wish for when I order these. “A detective character” or “One character all in blue”, requests like that. (laughs)
maruino: Also like “A ninja” and “A girl in a school uniform” (laughs).

Interviewer: “A girl in a school uniform”, that’s quite vague. (laughs)
maruino: Even though that was Snow White’s (protagonist of Mahou Shoujo Ikusei Keikaku) design. (laughs)
Asari Endou: On that note, when I asked for the design of 7753 (nanakosan), my instruction was “A school uniform different from Snow White’s”. And then we got a boy’s school uniform. (laughs) Both me and my editor were quite surprised by it.

Mahou Shoujo Ikusei Keikaku Calendar 7753 Snow White

The Manga “Mahou Shoujo Ikusei Keikaku F2P” And The Anime “Mahou Shoujo Ikusei Keikaku” Unfold – Two People Talk About The Fresh Appeal of “MahoIku”


Interviewer: Well then, a new “Mahou Shoujo Ikusei Keikaku” original story is starting as “Mahou Shoujo Ikusei Keikaku F2P”, published on “Kono Manga ga Sugoi! WEB”. Endou-sensei is in charge of the story supervision, but is this a story you had previously thought of? Or is this a story that you have only thought of for the sake of this serialization?
Asari Endou: It’s a story that I have thought of for this new serialization. As an original concept it was like, the more the story of the source material progressed, the grander on a scale it would become and the bigger the impact. That one became a story about the organization known as the “Magical Kingdom” and so the plot has more and more lost its feeling of around the early days, when things were small-scale and more game-like. However, I didn’t want to give up on that kind of writing and for the longest time, had been in talks with the editor. And since that’s when the idea of a comicalization being the way to go came up, that’s what we settled for.

Interviewer: While it’s a spinoff, it’s the kind of work that also has parts that come back to its roots, the original novel, and as a comicalization, enlargens the world of the work.
maruino: The fact that I can’t draw the artwork is really frustrating. (laughs) It’s such a fascinating work…
Asari Endou: So that caused you trouble, huh. (laughs)

Interviewer: maruino-sensei, you’re involved with the conceptualization of the characters. As such, the designs of the magical girls don’t differ a lot from what we’ve come to expect.
Asari Endou: It’s wonderful. Also, with Yuzuki Ryouta-sensei, I can’t help but feel that he/she faithfully replicates the art style of maruino-sensei.

Interviewer: So this is a work dedicated to telling the story of the resistance against the Magical Kingdom.
Asari Endou: That’s correct. Rather than an official anti-establishment group, this is a resistance composed of people involved on a much more personal level. I believe that, rather than an anti-establishment fraction weakly holding onto a greater cause, it is those who realize that they are not acting in the name of justice and clinging to personal motives who are not only scarier but also stronger. I wanted to portray characters who are just like that.

Interviewer: So this time is different compared to the enemies that have previously appeared in Mahou Shoujo Ikusei Keikaku.
Asari Endou: Exactly. Because the main point of focus is the Magical Kingdom’s twistedness, this work portrays a different kind of antagonist.

Mahou Shoujo Ikusei Keikaku F2P

Interviewer: And, starting in October, the TV anime will begin airing. At this point of time, what are your impressions of it?
Asari Endou: I can’t help but feel it’s going to be splendid. The staff understands the work exceedingly well and I’m very grateful. While the content of the anime is based on only one volume, there will be additions from the short stories… that’s the gist of it.

Interviewer: Is there any original material included?
Asari Endou: Truth to be told, mostly not from my side of things. Basically, original scenes stem from the anime staff. For them to read my work that deeply, I have nothing but gratitude.

Interviewer: What are your thoughts on the anime character designs?
maruino: All I can say is “Seriously, thank you so very much!” They adapted my chaotic designs for anime use and they turned out so cute! I’m overjoyed.
Asari Endou: maruino-san, what was it like for you when you first watched the Mahou Shoujo Ikusei Keikaku PV?
maruino: It was perfect! Seeing the characters move and their attire come to life, that made me really glad.

Interviewer: I’m looking forward to seeing Mahou Shoujo Ikusei Keikaku get even bigger from hereon. With that said, please give the fans looking forward to how these projects will turn out to be your final messages.
maruino: To those of you who have always supported us and those of you getting to freshly experience this work, I will give my best for you to enjoy it, and to turn it into a passionate and long-lived occasion worth celebrating. Thank you for your support.
Asari Endou: From my side too, thank you very much. I will give it my all to turn the Mahou Shoujo Ikusei Keikaku series into something even better and something even more interesting, so please have faith in me.
Interviewer: Thank you for your participation today.

And that is it for the occasion, my magi-pals.

If you’re still not satisfied, please also check out my translation on the interview with Asari Endou, Takao Yoshioka and Hiroyuki Hashimoto on the MahoIku anime, maruino’s and Asari Endou’s commentary on the MahoIku characters and also the comments from maruino and Yukiko Aikei on the MahoIku anime character designs.

But wait, there’s more! I also just so happen to be an opinionated fellow who has written reviews on

How yayifications is that? Yatta, yatta, yattatta!

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